PROJECT
BU MFA 2024 EXHIBITION
Visual Identity, Printed Catalogue, Website Design
DESCRIPTION

Academic identity for Boston University’s 2024 MFA Exhibition graduate programs. Our key theme is that every detail contributes to the entirety. It also highlights how the sum of individual actions forms a comprehensive whole. Receipts and invoices serve as tangible manifestations of transactions. So, each individual within a community is a part of a receipt, contributing to collective histories. 

In our quest to manifest these concepts into tangible design elements, we used the Adelle superfamily, which metaphorically embodies the essence of familial unity and interconnectedness. Our identity system draws inspiration from receipt design, utilizing type as a form within its constraints. Just as parentheses are incomplete without each other, so too are the intricate dynamics within a family. We used Ascii art as a unique addition to our design toolkit. We created the Ascii type to complement the Adelle superfamily and fit the bill perfectly.

Under the guidance of Christopher Sleboda and in collaboration with Veridiana Victorelli, Amanda Mundy and Niharika Yellamraju.

CREDITSTypeface in use: Adelle Superfamily by TypeTogether
LINKS View Publication 
View Website

Photo by Mel Taing
Photo by Mel Taing
Photo by Mel Taing


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